Jasmax celebrates brand launch at Shed 10
Over 350 people gathered around the light cube to watch the premiere of the Jasmax Manifesto film.
Peter Engstrom, Jasmax CEO Sjoerd Post and Miranda Engstrom.
Jasmax Board Chair Karen Price, Andrew Nixon, Sarah Bryant, Jasmax Board Independent Director Melissa Clark-Reynolds and Nick Moyes.
Heidi North, Michael Moore-Jones, Oliver Haydon, Roberta Johnston, Flora Cheng.
Centre stage of the event space at Shed 10 was a light cube.
The Haka Experience performed to open the event.
Tapeta Wehi (The Haka Experience), Flora Cheng, Elisapeta Heta and Karl Johnstone of Haumi.
The Jasmax Wellington team and partners.
The Jasmax Manifesto film, made in collaboration with Exit Films, was shown on the four-sided light cube.
Tess Allen, Belinda Sutherland and Amanda Stanes.
Sukhveer Thandal, David Wilson, Bryce Dijk, Jenny Swanston and Ryan Swanston.
The design evolution of the koauau was on display at the event. The 3D printed Maori flute will be gifted to all staff as a symbol of belonging.
Natalie Lord, Matthew Lord, Justin Evatt, Sakouna Traymany, Philip Rutkiewicz and Clare Rutkiewicz.
The Jasmax-designed Shed 10 venue made a stunning party backdrop.
Nick McKay, Barb Hay, Andy Anderson and Claire O’Shaughnessy.
Jasmax’s new pattern language ‘The Aukaha Pattern’, represents collective strength and unity.
Band Two Many Chiefs brought the dance floor to life at the event.
Nathan Groth, Charlotte Long, Rowan Turkington, Kaushik Madhoo and Alice O’brien-Gortner.
Nerida Johnstone, Sarah Delamore, Flora Cheng, Amy Buller, Jack Gray, Kahurangi Eruera and Ani McGahan.
Black Pineapple created a signature cocktail for the event, flavoured with honey harvested from the bees living on the Jasmax Auckland studio roof.
Elisapeta Heta, Matthew Glubb and Flora Cheng.
Briar Sutherland, Sarah Fraser and Sophia Cameron.
Jasmax’s new design direction and Manifesto were launched at a black-tie event at Shed 10 and included the premiere screening of a Jasmax short film, made in collaboration with Exit Films. Staff and their partners from around the country attended the celebration. The event included kapa haka and koauau performances, a live band, a signature cocktail, and some pretty spectacular frocks. Four projection screens used to show the film took centre-stage in Shed 10, forming a mesmerising cube of light which lit up the party from start to finish.
Swipe through the gallery above to sees some photos from the event, and click here to see the Jasmax Manifesto film.
This content was created for ArchitectureNow in collaboration with Jasmax.
