A curated consciousness
For their latest colour forecast, Dulux explores how the various elements of technology, the information age and our own social consciousness compete for our attention. The four new colour palettes created for 2019 focus on “wellness, rejuvenation and environmental consciousness”, according to Dulux, and help us to “Filter”, which is the overarching theme.
The four collections – Wholeself, Identity, Repair and Legacy – were created by Dulux colour expert Davina Harper and trend forecaster Bree Leech. Harper explains the process saying, “We discuss what is on people’s minds, what factors affectwhere design and colour is going and what’s happening froma technical and pigment perspective.” The team also drew inspiration from what they saw at the Milan Salone del Mobile this year.
Harper notes that the theme of “Filter” aims to “hone in on what is meaningful and to mindfully tune into what we care about. Whether it’s filtering our smart device usage and longer working hours, filtering our consumption of the new and shiny, or simply filtering out the noise of life – we strive to focus on what really matters.”
Wholeself
Dulux calls this “a theme that calls to mind undulating forms and smooth surfaces, such as those embodied in the new Arflex sofas or Se Milan side tables and is typified by light muted shades uninterrupted bysuperfluous detail.
“The rise of wellness and awareness of the benefits of connectivity and mindfulness are reflected in the warmth of neutrals and sweetness of pinks, balanced with the opulent golds. There is a softness and subtle tactility in this range, encouraging calmness and wellbeing.”
Identity
“The Identity palette encourages individuality and imagination. More playful than its predecessor, it draws upon a host of disparate influences united by the idea of non-conformism, which rejects labels and embraces self-expression,” says Dulux.
Harper explains, “Identity is all about unique ideas and having the courage to flaunt them boldly.”
Repair
“Repair is not only about using and reusing what we have, but also about respecting our environment and celebrating what it entrusts us with,” Harper says of this collection.
Dulux cdescribes Repair saying, “In design terms, the global call to rethink our relationship with nature is expressed in a continued acceptance of imperfection and effort to embrace sustainable methods and materials. Finishes are more textured and hues derived from nature, with earthy cinnamons and siennas complemented by warm greens and lively yellows.”
Legacy
Legacy is “best described as elegant eclecticism, a trend which wove its way through the Milan Fair in contemporary takes on Art Deco, new applications for traditional fabrics like velvet and inspired deconstruction of classical forms, such as Dimore Studio’s ‘Limited Editions’ exhibit. Warm pinks and shades of lilac and mauve, with rich highlights of reds, blues and greens, ooze classic sophistication,” Dulux explains.
Read the full e-magazine about the Dulux 2019 Colour Forecast here.