From 1st May 2018, Dyson has taken over the direct operations of business in New Zealand after many years of successfully operating under a distributor model.

Colin Cassells has been appointed as National Business Development Manager for Dyson’s commercial portfolio in New Zealand. Colin has been part of the company for over 10 years, and helped with the successful launch of the Airblade category into the Australian market after its inception.

Colin will be an essential part of the New Zealand team and will help in initiating, developing and managing relationships with leading companies, architectural practices and government organisations. Stakeholder engagement and business case generation with a strong focus on ROI, carbon footprint reduction and waste reduction will be used to demonstrate the benefits of the Dyson Professional offering.

Soner Omac, director of Dyson Professional ANZ says “Colin’s passion for all Dyson technology will ensure that the business is set up for success in New Zealand, where we plan to not only offer our Airblade range in commercial and public washrooms but also launch our Cross Category and Lighting technology.”